This is an introductory course in Marketing designed to provide an awareness and understanding of the role and function of marketing within an individual firm and throughout the total economy. The student is introduced to the principles and techniques of marketing and its various functional areas. The various marketing strategies utilized in product or service planning and development, pricing, distribution and promotion in response to the needs and wants identified in various markets are explored.
Please use the documents and/or links below to view more information on MKTG 14 Marketing, Fall 2023, Section 100.
Course DocumentMKTG14 - Marketing
Secondary Course Name
Thomas A. Stewart Secondary School